What Cybernetics Got to do with Humor Research?

The subjectivity of humor is accepted on an intuitive level yet the mainstream research definition of humor: the resolution of incongruity, apparently depends on objective description of incongruity. The requirement for objectivity is understandable in the context of producing reliable and accurate academic research, but building a strong understanding of real human behavioral phenomena requires modeling all contributing human factors, including subjective factors.
Cybernetics is a multi-discipilinary approach to the study of information processing in humans, animals and machines. Old or first order cybernetics saw information processing in purely objective terms, but the newer trend known as Second Order Cybernetics (SOC) takes into account the attitudes and effects of the observer. One of SOC's roots is Humberto Maturana's 1959 seminal article titled "What the Frog's Eye Tells the Frog's Brain" in which he demonstrated that the frog's visual system does not so much represent reality as construct it, and concluded that what's true for frogs must also hold for humans. SOC developed into constructivism philosophy and includes diverse concepts such as the cognitive closeness of the nervous system and self-referencing of the observer.
Projecting SOC onto humor research, a constructivist approach may see the isolation of incongruity as an objective cognitive factor from the nervous system, and see humor as a neural structuring of incongruity with self-referencing with respect to internal motivational factors. In other words, the processing of the incongruity in humor may not be related to its objective cognitive properties but to its subjective motivational interpretation.